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Ubisoft will focus more on high quality F2P games and less on AAA titles

Chief financial officer Frederick Duguet said that Ubisoft will be moving away from its model of releasing 3-4 AAA games every year. That doesn’t mean that Ubisoft is going to stop making AAA games though, it does mean that Ubisoft will be focusing more on releasing free-to-play titles. The F2P games, Duguet insists, will be “trending towards AAA ambitions over the long-term.”

“In line with the evolution of our high-quality line-up that is increasingly diverse, we are moving on from our prior comment regarding releasing 3-4 premium AAAs per year,” Duguet said “It is indeed no longer a proper indication of our value creation dynamics. For example, our expectation for Just Dance and Riders Republic are consistent with some of the industry’s AAA performers.”

“Additionally, we are building high-end free-to-play games to be trending towards AAA ambitions over the long-term,” he continues by saying “This is purely a financial communication evolution and doesn’t change the fact that we continue to expect a high cadence of content delivery including powerful premium and free-to-play new releases.”

Duguet said that this new free-to-play-focused model will help Ubisoft expand audiences for its biggest properties.

“We think that we have a great opportunity to meaningfully expand the audiences of our biggest franchises,” he said. “We have taken the time to learn from what we did last year with Hyper Scape. We are also learning of course with the launch we’ll be making of Roller Champions and we’ve been learning a lot with Brawlhalla, which is fast growing”

“And we think it is now the time to come with high quality free-to-play games across all our biggest franchises across all platforms, but of course it will take time before proving it in a more assertive way. That’s why we want to be cautious in year one. If we are successful, that can have a very meaningful impact on the value creation of Ubisoft.”

At least we still have plenty of AAA titles coming in the near future. These include, Prince of Persia: The Sands of Time Remake, Far Cry 6 and Rainbow Six Quarantine are coming before the end of this financial year, Skull and Bones recently got delayed again though. But Riders Republic is also in the pipeline.

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Written by Ruan Bronkhorst

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