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Look at me I’m the Renault now

Renaults sports cars, usually branded as the RS series of cars will now be known as Alpine instead. We have already see the Renault F1 team adopt this new name, now the sports cars are next in line.

Alpine was relaunched as a sub-brand in 2017 with the release of the A110 sports car, and now Renault’s entire performance portfolio will be taken over by the division.

Alpine’s CEO Laurent Rossi, commented “Alpine Cars aims to be a premium sports brand at the forefront of innovation and technology”. He also said “As part of the reorganization of the Renault Group by brand, it is essential that the various entities that make up the Business Unit bear the Alpine name and embody the values and ambitions of the brand,” Rossi said.

We are not quite sure which of Renaults sports cars will be first in line to receive the Alpine name but according to Auto Express the new Clio is most likely first for the Alpine makeover, then followed by the Captur.

But with so many electric cars coming out and becoming ever so popular now, Alpine says that is is currently developing a “100 percent electric” future Alpine range. 

Alpine is also engaged in various discussions with the Alpine Racing teams, because racing know-how is always a bonus in the performance car market.

“By becoming Alpine Cars, the teams are embarking on a new dynamic which will be rich in projects carried out with the support of the Alpine Racing teams and all of Renault Group’s businesses,” said engineering director Robert Bonetto.

“This is an extremely exciting time for our engineers”.

Well I’m sure excited myself, this is going to be great for Renaults already great performance cars.

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Written by Ruan Bronkhorst

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